[HCM] Digital Marketing Specialist (Ads Performance - Operations Dept)
Job description
- Plan and execute nationwide driver recruitment campaigns on a monthly basis.
- Manage and optimize ads across Google Ads, Facebook Ads, and TikTok Ads platforms.
- Monitor campaign performance, control CPL/CPD, and optimize cost efficiency.
- Set up and manage cross-platform tracking (GA4, GTM, Facebook Pixel, TikTok Pixel, etc.).
- Collaborate with creative and content teams to develop effective ad formats and messages.
- Provide regular performance reports and propose strategies for channel optimization.
Job requirement
- Bachelor’s degree in Marketing, Communications, Economics, or related fields.
- At least 2 years of experience in Performance Marketing (preferably in Recruitment, E-commerce, or Logistics).
- Proficient in Google Ads, Facebook Ads, TikTok Ads, and tracking tools (GA4, GTM, Pixel, Conversion API).
- Strong data analysis and budget management skills, with the ability to optimize ROI.
- Excellent teamwork and communication skills, with the ability to work under pressure.
Benefit
- Physical Wellbeing Benefit: General Insurance, Medical check-up, Accident Insurance, Healthcare Insurance.
- Emotional Wellbeing Benefit: Company Trip, Year End Party, Aha Hour Activities, Special Day Gifts, Aha Club (Badminton, Soccer).
- Financial Wellbeing Benefit: Grab/Be For Work (Tech/Lead Level), Workplace Relocation, 13th Month Salary, PP Appreciate, Annual Leave Remain.