1. Lead Generation & Demand Generation (35%)

• Build and implement lead generation strategies targeting the SME and Enterprise segments. 
• Develop channels and mechanisms to attract Qualified Leads: outbound campaigns, inbound content funnels, partnership events, trade marketing. 
• Coordinate with the Sales/BD team to optimize top-of-funnel lead quality (MQL → SQL), ensuring Qualified Lead KPIs are met at each stage. 
• Manage lead scoring and the lead nurturing pipeline to increase the lead-to-deal conversion rate.

2. Sales Funnel Support & CRM (25%)

• Develop sales enablement materials (case studies, decks, proposal templates, objection-handling kits) to help the Sales team shorten the sales cycle. 
• Work with Sales to establish an SLA between MKT and Sales, ensuring effective lead handover. 
• Track and report on the entire sales funnel — from Awareness → Lead → Opportunity → Closed — tied to GSV and CAC targets.

3. B2B Marketing Strategy & Campaign Execution (25%)

• Plan and execute quarterly B2B marketing strategies: digital campaigns, events/webinars, email marketing, B2B content marketing. 
• Position Ahamove among corporate customers through messaging tailored to each segment (SME, Enterprise). 
• Continuously A/B test and optimize campaigns to improve ROI.

4. Retention Strategy — SME (15%)

• Design and run SME customer retention programs: loyalty programs, re-engagement campaigns, upsell/cross-sell campaigns. 
• Analyze customer behavior to detect early churn signals and develop appropriate intervention scenarios. 
• Work with Product & Customer Success to improve the B2B customer experience after contract signing.

Experience & Expertise

• 3–5 years of experience in B2B Marketing, Growth Marketing, or an equivalent role. 
• Experience at a logistics, SaaS, fintech, or growth-stage startup is an advantage. 
• Deep understanding of the B2B sales funnel, lead lifecycle, and account-based marketing (ABM). 
• Proficient with tools such as CRM (HubSpot/Salesforce), Marketing Automation, Google Analytics, Meta Ads, and LinkedIn Ads.

Skills

• Data-driven mindset: setting up metrics, reading data, and making data-based decisions. 
• Strong B2B content writing skills, building persuasive narratives for corporate customers. 
• Ability to lead a small team, manage projects, and work cross-functionally with Sales, Product, and Data. 
• Strategic thinking combined with strong hands-on execution capability.

• Physical Wellbeing Benefit: General Insurance, Medical check-up, Accident Insurance, Healthcare Insurance.
• Emotional Wellbeing Benefit: Company Trip, Year End Party, Aha Hour Activities, Special Day Gifts, Aha Club (Badminton, Soccer).
• Financial Wellbeing Benefit: Grab/Be For Work (Tech/Lead Level), Workplace Relocation, 13th Month Salary, PP Appreciate, Annual Leave Remain.