1. User Acquisition Strategy & Implementation (35%)

• Comprehensively build and implement new user acquisition (Mass User) strategies across multiple channels: paid digital, organic, referral, partnership. 
• Manage and optimize the acquisition budget to reach New User targets at the most efficient CAC. 
• Coordinate with the Performance Management Lead to set up and monitor tracking and attribution models for each acquisition channel. 
• Research and test new growth channels suited to Vietnamese user behavior.

2. Product Launching & Growth Collaboration (25%)

• Work with the Product team to plan and execute go-to-market (GTM) for new features/products. 
• Build a messaging framework tailored to each user segment (mass user, power user, etc.). 
• Participate in the product feedback loop: gather insights from marketing campaigns to contribute to the product roadmap. 
• Run growth experiments based on the AARRR model (Acquisition, Activation, Retention, Referral, Revenue).

3. Retention Strategy & Lifecycle Marketing (25%)

• Design programs to retain and re-engage users: push notifications, CRM automation, loyalty/gamification, targeted promotions. 
• Segment users by behavior to build personalized lifecycle marketing scenarios. 
• Measure and optimize retention metrics: DAU/MAU, order frequency, churn rate. 
• Coordinate with the Brand team to ensure consistency in user experience across the entire journey.

4. Team Leadership & Reporting (15%)

• Manage and develop members of the B2C Growth MKT team. 
• Report campaign results weekly/monthly/quarterly and propose timely strategy adjustments. 
• Build playbooks and standard processes for B2C growth operations.

Experience & Expertise

• 3–5 years of experience in B2C Growth Marketing, Performance Marketing, or User Acquisition. 
• Experience at a super-app, e-commerce, on-demand platform, or consumer tech company is an advantage. 
• Good understanding of growth frameworks, product-led growth, and the mobile marketing ecosystem (iOS/Android). 
• Proficient with Meta Ads, Google Ads, TikTok Ads, AppsFlyer/Adjust, Firebase, Clevertap/MoEngage.

Skills

• Growth mindset: enjoys experimenting, measuring, and continuously improving. 
• Strong user data analysis skills: funnel analysis, cohort analysis. 
• Ability to work effectively with the Product team — understands product language (wireframe, sprint, backlog). 
• Team leadership skills, coaching, and developing junior team members.

• Physical Wellbeing Benefit: General Insurance, Medical check-up, Accident Insurance, Healthcare Insurance.
• Emotional Wellbeing Benefit: Company Trip, Year End Party, Aha Hour Activities, Special Day Gifts, Aha Club (Badminton, Soccer).
• Financial Wellbeing Benefit: Grab/Be For Work (Tech/Lead Level), Workplace Relocation, 13th Month Salary, PP Appreciate, Annual Leave Remain.