1. Market Research & Campaign Planning (30%)

• Conduct market research, including target customer analysis and competitor benchmarking, to support strategic proposals.
• Develop detailed growth marketing campaign plans aligned with business and growth objectives.
• Identify growth opportunities across user acquisition funnels and digital channels.

2. Campaign Execution & Performance Measurement (30%)

• Coordinate with internal teams and external partners to execute campaign activities as planned.
• Monitor, analyze, and report campaign performance throughout each phase of execution.
• Continuously optimize campaigns based on performance data and growth metrics.

3. Team & Stakeholder Management (20%)

• Manage, coach, and supervise the performance and quality of work of team members.
• Collaborate closely with cross-functional teams (Product, Tech, Sales, Operations, Agencies).
• Participate in recruitment, onboarding, and training of new team members.

4. Budget & Cost Management (20%)

• Allocate, manage, and monitor marketing budgets for assigned campaigns.
• Optimize customer acquisition cost (CAC) and cost per lead/install across channels.
• Ensure efficient budget utilization to maximize ROI.

• Bachelor’s degree or above in Marketing, Economics, Communications, Advertising, or related fields.
• At least 5 years of experience in Growth Marketing, Performance Marketing, or equivalent roles (e.g. Growth Campaign Specialist, Assistant Growth Marketing Manager) in B2B and/or B2C environments.
• Strong understanding of Growth Marketing, MarTech, and digital advertising ecosystems.
• Hands-on experience in user growth models, including app installs and lead generation.
• Proven track record in managing and executing multi-channel conversion campaigns (Meta, Google UAC, TikTok, Apple Search Ads, etc.) with an annual budget of VND 20 billion or above.
• Experience in team management (minimum 4 team members).
• Good knowledge of e-Logistics, e-Commerce, or app-based technology products is a strong advantage.
• Experience in building or operating CRM systems (e.g. Insider, CleverTap) is a plus.
• Strong planning, project management, communication, and stakeholder management skills.
• Data-driven mindset with logical thinking and creative problem-solving ability.
• Able to work under pressure in a fast-paced environment; proactive, adaptable, and eager to learn.

• Salary: Negotiation
• Physical Wellbeing Benefit: General Insurance, Medical check-up, Accident Insurance, Healthcare Insurance.
• Emotional Wellbeing Benefit: Company Trip, Year End Party, Aha Hour Activities, Special Day Gifts, Aha Club (Badminton, Soccer).
• Financial Wellbeing Benefit: Grab/Be For Work (Tech/Lead Level), Workplace Relocation, 13th Month Salary, PP Appreciate, Annual Leave Remain.