[HCM] Head of SME

Location
Hồ Chí Minh
TimeCircle
15/05/2026

Job description

The Head of SME owns Ahamove's end-to-end Small & Medium Enterprise segment — from new business acquisition to account retention — across three markets: SGN, HAN, and Expansion. This role leads a multi-city Sales Owner organization, serves as Project Owner for the strategic Industrial Zone (KCN) Trucking initiative, and co-owns the B2B demand generation funnel with the Head of Marketing. You are the P&L owner of the SME segment and a key driver of Ahamove's B2B growth in 2026.

1. SME Business Strategy & Development (20%)

  • Build and execute a nationwide SME growth strategy, including market positioning, customer segmentation, and go-to-market plans tailored to each region (SGN, HAN, Expansion)
  • Own KPIs across revenue, new customer acquisition, retention rate, and GSV for the SME segment
  • Collaborate with Product, Ops, and Marketing to design service packages and solutions suited to different SME profiles
  • Co-own the B2B demand generation funnel with the Head of Marketing — define MQL SLAs, ensure effective MKT→SME handoff (speed-to-lead, MQL quality, joint funnel reviews)

2. Multi-Market Sales Owner Management (30%)

  • Lead and coordinate Sales Owner teams across SGN, HAN, and Expansion — ensuring strategic alignment while allowing local flexibility
  • Standardize the sales process across all markets: sales funnel, pitch deck, proposal templates, pricing framework, and objection handling playbook
  • Set targets, track performance, and directly coach Sales Team Leads across all three regions

3. Industrial Zone (KCN) Trucking Project (25% — Strategic Priority 2026)

  • Serve as Project Owner for the KCN Trucking vertical — define the business model, go-to-market approach, and growth targets
  • Collaborate with internal stakeholders (Ops, Product, Legal) and external partners to launch and scale the initiative
  • Track KCN-specific KPIs and adjust strategy based on market realities
  • Partner with the Head of Marketing to launch KCN-targeted campaigns (ABM, LinkedIn paid, KCN-specific content) to build and accelerate the KCN pipeline

4. Account Management & Retention (10%)

  • Oversee the quality of account management for existing customers, ensuring consistent service experience and driving upsell/cross-sell opportunities
  • Work with the User Loyalty team to build retention and win-back programs for at-risk or dormant accounts
  • Analyze customer behavior data to drive proactive retention decisions

5. Support Function Management — BA, Admin, User Loyalty (5%)

  • Direct and prioritize work for BA, Admin, and User Loyalty teams in service of SME objectives
  • Ensure the BA team delivers timely insights and analysis to support business decision-making
  • Build efficient operating processes connecting Sales with support functions

6. Reporting & Analytics (10%)

  • Monitor the overall SME business dashboard and provide regular performance updates to C-level
  • Propose strategic adjustments based on market data, team performance, and customer feedback
  • Drive monthly joint MKT–SME pipeline reviews with the Head of Marketing (MQL volume, MQL→Won conversion, GSV pipeline)

Job requirement

Experience & Expertise

  • 7–10 years of experience in B2B Sales, Business Development, or Account Management, with at least 3 years managing multi-location teams
  • Demonstrated experience working directly with SME customers, preferably in logistics, e-commerce, SaaS, or fintech
  • Proven track record of hitting and exceeding revenue targets, particularly in fast-growth environments
  • Strong plus: experience launching greenfield projects or managing large-format B2B verticals (trucking, freight, industrial)

Skills

  • Strategic thinker with strong execution instincts — able to build the plan and get it done
  • Skilled at managing distributed teams (multi-city), creating alignment while preserving local agility
  • Data-literate: proficient in Excel/Sheets; hands-on with HubSpot (Ahamove's primary CRM); transferable knowledge from Salesforce or Pipedrive is a plus
  • Effective communicator and negotiator across all levels — from C-suite to SME business owners

Mindset & Attitude

  • Ownership mentality — takes personal accountability for business results, no excuses
  • Comfortable with ambiguity and fast-changing priorities in a high-growth startup environment
  • Customer-centric by default — always anchors decisions in what's right for the customer

Benefit

  • Physical Wellbeing Benefit: General Insurance, Medical check-up, Accident Insurance, Healthcare Insurance.
  • Emotional Wellbeing Benefit: Company Trip, Year End Party, Aha Hour Activities, Special Day Gifts, Aha Club (Badminton, Soccer).
  • Financial Wellbeing Benefit: Grab/Be For Work (Tech/Lead Level), Workplace Relocation, 13th Month Salary, PP Appreciate, Annual Leave Remain.