1. Data & Analytics (30%)

• Build and maintain marketing reporting systems (dashboards, automated reports) reflecting the real-time performance of the whole MKT team. 
• Conduct in-depth analysis to uncover insights for campaign optimization: funnel analysis, cohort analysis, A/B test evaluation, attribution analysis. 
• Coordinate with the Data team to ensure the data pipeline and event tracking (Firebase, AppsFlyer) work accurately and completely. 
• Serve as Marketing's data focal point, supporting the B2B Lead and B2C Lead in making data-driven decisions.

2. Digital Platform Management (30%)

• Manage and optimize the entire marketing digital platform stack: Google Business Account, Meta Business Suite, AppsFlyer, Firebase, CRM systems, and equivalent platforms. 
• Establish and maintain tracking standards: pixel and SDK integration, UTM conventions, event taxonomy, conversion tracking. 
• Manage the marketing tech stack — evaluate, propose, and onboard new tools as needed. 
• Coordinate with the IT/Tech team to ensure data integration across systems (CRM, CDP, data warehouse).

3. Digital Media Management & Paid Channel Strategy (25%)

• Own and lead the strategy for all paid media channels: Facebook Ads, Google Ads, TikTok Ads, SEO, GEO, and emerging channels. 
• Build multi-channel media plans aligned with business goals (acquisition, retention, brand), allocating budget optimally based on performance data. 
• Establish a media effectiveness measurement framework: attribution model, incrementality testing, media mix modeling. 
• Continuously track digital advertising trends and propose new channel/format experiments.

4. Team Leadership & Performance Governance (15%)

• Manage and develop the capabilities of the Performance team (including executive and analyst-level roles). 
• Build a performance review cycle process for all marketing campaigns, ensuring consistency in measurement and reporting. 
• Set data quality and campaign governance standards for the whole MKT team. 
• Report regularly to the Head of Marketing on CAC, ROAS, and other key data insights.

Experience & Expertise

• 4–6 years of experience in Performance Marketing, Growth Analytics, or Digital Marketing Management. 
• Experience managing large-scale (multi-channel) paid media budgets. 
• Solid technical foundation: understanding of tracking setup, mobile attribution, and server-side tagging is a strong advantage. 
• Experience at a super-app, e-commerce, fintech, or on-demand logistics company is a plus.

Technical Skills

• Paid Media: Meta Ads Manager, Google Ads (Search/Display/UAC), TikTok Ads, programmatic. 
• Analytics & BI: Google Analytics 4, Looker Studio, Power BI/Tableau, SQL (basic to intermediate). 
• Mobile & App Tracking: AppsFlyer/Adjust, Firebase, event tracking. CRM & Automation: HubSpot, Clevertap, MoEngage, or equivalent. 
• SEO/GEO: understanding of on-page SEO, technical SEO, and local search optimization.

Soft Skills

• Systems thinking: able to see the whole marketing funnel and connect data points. 
• Data storytelling skills: translating complex insights into concrete actions for leadership. 
• Leadership skills and ability to develop an analytical/technical team. 
• Ability to work cross-functionally: acting as the bridge between Marketing, Product, Data, and Tech.

• Physical Wellbeing Benefit: General Insurance, Medical check-up, Accident Insurance, Healthcare Insurance.
• Emotional Wellbeing Benefit: Company Trip, Year End Party, Aha Hour Activities, Special Day Gifts, Aha Club (Badminton, Soccer).
• Financial Wellbeing Benefit: Grab/Be For Work (Tech/Lead Level), Workplace Relocation, 13th Month Salary, PP Appreciate, Annual Leave Remain.