1. Overall Marketing Strategy (15%)

• Develop an integrated marketing strategy across Growth and Brand pillars, aligned with business priorities each quarter
• Allocate resources and budget between Growth (high priority) and Brand (maintain & support) with clear rationale
• Act as the strategic bridge between Marketing and BD Sales, Product, and Data Analytics teams

2. Growth Marketing (40% — Primary Focus)

• Own the full performance funnel: Acquisition → Activation → Retention → Revenue, continuously optimizing each stage
• Manage and scale paid channels (Google, Meta, TikTok, programmatic, affiliate) with a strict ROI/ROAS discipline
• Develop owned channel strategies (SEO/ASO, CRM, push notifications, email) to reduce dependency on paid traffic
• Champion a culture of continuous experimentation — A/B testing across creatives, messaging, offers, and landing pages
• Partner with Product to optimize onboarding flows, activation rates, and user lifetime value (LTV)
• Build and maintain a robust tracking system, attribution model, and real-time performance reporting
• Build B2B demand generation pipeline for SME/Enterprise — including KCN-targeted campaigns (ABM, LinkedIn paid, KCN-specific content) in close collaboration with the Head of SME

3. Brand Marketing (15%)

• Ensure consistency of brand identity and brand voice across all communication channels
• Direct and approve brand campaigns, PR initiatives, and content strategy
• Manage the Brand team to deliver output that effectively supports Growth campaigns

4. Team Development (15%)

• Hire, develop, and retain a high-performing Marketing team of specialists across Growth, Performance, CRM, Content, and Brand
• Set clear, measurable OKRs for each team and individual; conduct regular monthly/quarterly reviews
• Foster a safe experimentation environment — fail fast, learn fast, scale what works

5. Budget & Reporting (15%)

• Manage and optimize the overall marketing budget, ensuring CAC/LTV ratios meet business targets
• Deliver monthly and quarterly performance reports to C-level, including channel deep-dives, sensitivity analysis, and forward-looking budget recommendations

Experience & Expertise

• 7–10 years of marketing experience, with at least 3–4 years focused on performance/growth marketing and 2+ years managing cross-functional teams (growth + brand)
• Background in tech, startup, logistics, fintech, or super-app environments with high-growth business models
• Proven track record of scaling paid channels, reducing CAC, and improving conversion rates
• Experience balancing brand-building and performance marketing — understands the role of each at different stages of growth

Skills

• Proficient in: Google Analytics 4, Meta Ads Manager, Google Ads, Firebase/Appsflyer/Adjust
• Hands-on experience with CRM/marketing automation tools (CleverTap, MoEngage, Braze) and HubSpot for MQL handoff with the SME Sales team
• Strong data mindset — able to read dashboards, analyze funnels, and make decisions grounded in real numbers

Mindset & Attitude

• Owner-mindset: prioritizes business outcomes over vanity metrics, stays hands-on when needed, and leads by doing — not just directing

• Physical Wellbeing Benefit: General Insurance, Medical check-up, Accident Insurance, Healthcare Insurance.
• Emotional Wellbeing Benefit: Company Trip, Year End Party, Aha Hour Activities, Special Day Gifts, Aha Club (Badminton, Soccer).
• Financial Wellbeing Benefit: Grab/Be For Work (Tech/Lead Level), Workplace Relocation, 13th Month Salary, PP Appreciate, Annual Leave Remain.