• Market Intelligence & Customer Insight (20%)

Customer Segmentation: Architect data-driven customer segments to tailor our sales approach.

Deep-Dive Analysis: Conduct in-depth customer behavior analysis to uncover "hidden" insights and propose high-impact business solutions.

Competitive Intelligence: Keep a pulse on the market by monitoring competitors and industry trends to keep us ahead of the curve.

Innovation: Actively participate in R&D projects to drive innovation within our sales offerings.

• Process Engineering & Automation (30%)

Workflow Optimization: Propose and implement improvements to business processes to ensure the BD team hits its targets efficiently.

Decision Support Tools: Design and develop dynamic Dashboards and Reports to track KPIs and provide real-time visibility for decision-makers.

Internal Tooling: Build, deploy, and maintain tools and Automation Flows specifically designed to empower the Operations and BD teams.

Product Ownership: Act as the PO for Sales Tech—verifying technical/app requests from the BD team and collaborating with the Tech department to build new features.

• Data Analytics & Reporting (30%)

Performance Tracking: Collect and interpret internal and external data to measure our progress against strategic goals.

Operational Support: Provide timely daily, weekly, and monthly reports to the Team Lead, ensuring data accuracy and clarity.

Gap Analysis: Identify discrepancies between actual performance and targets, providing actionable recommendations.

• Strategic Projects & Growth (20%)

Gamification: Design and implement gamification programs for different customer groups to boost engagement and loyalty.

Cost Control: Manage and audit monthly promotional expenses to ensure maximum ROI and budget adherence.

Special Projects: Lead and support ad-hoc initiatives related to product features and business expansion.

• Bachelor’s degree in Business Administration, Logistics, Industrial Management, or related fields.
• Domain Expertise: Solid understanding of business analysis and market dynamics. Prior experience in the Logistics or Last-mile Delivery industry is a significant advantage.
• Strategic Thinking: Ability to synthesize market trends and customer insights into actionable business strategies.
• Experience
• Professional Background: 2 - 3+ years of experience in Business Analyst or Data Analytics. We highly value candidates who have thrived in E-commerce or fast-growing environments.
• Process Optimization: Proven track record in auditing workflows and building automation flows to drive operational efficiency.
• Market Research: Hands-on experience in conducting customer research and competitive analysis to identify growth opportunities.
• Technical & Soft Skills
• Data Mastery: Proficiency in data visualization tools (Power BI/Tableau) and data manipulation (Excel/SQL).
• Agile Mindset: Ability to multitask and adapt quickly to changing business priorities.
• Communication: Exceptional storytelling skills—transforming complex data points into clear, persuasive presentations for stakeholders.

• Physical Wellbeing Benefit: General Insurance, Medical check-up, Accident Insurance, Healthcare Insurance.
• Emotional Wellbeing Benefit: Company Trip, Year End Party, Aha Hour Activities, Special Day Gifts, Aha Club (Badminton, Soccer).
• Financial Wellbeing Benefit: Grab/Be For Work (Tech/Lead Level), Workplace Relocation, 13th Month Salary, PP Appreciate, Annual Leave Remain.